Convert Better From Your Videos Using Calls To Actions (CTAs)

If you want to turn more of your viewers into buyers, you need to learn how to use calls-to-action.

Not every video needs to ask people to buy something, book a call or visit your website. Sometimes you want to encourage a conversation, invite someone to explore another resource or simply help them take the next step.

In this masterclass, I explain how to choose and use calls to action that fit the purpose of your video, rather than adding the same sales pitch to everything you publish.

We’ll look at different levels of commitment, where to place CTAs and how to make them feel like a natural part of your message.

What you’ll learn

• How to choose a CTA based on what you want your video to achieve
• The difference between softer engagement prompts and more direct commercial CTAs
• How to use spoken, on-screen and written calls to action
• Where to place CTAs within a video or accompanying post
• How to make your next step clear without making every video feel like a sales pitch
• What to measure to understand whether your CTA is working

This is a recording of a live masterclass, including participant questions, examples and discussion.