Get More Views and Engagement On Your Videos
Posting a video doesn’t guarantee people will watch it. A little optimisation can give it a much better chance.
How you present and publish it can make a difference to whether people notice it, understand what it’s about and decide to watch or engage.
In this masterclass, we look at the practical things you can do to prepare your videos for publishing, from captions and opening hooks to accompanying text, thumbnails and platform-specific considerations.
We’ll also explore what to look at after you’ve published, so you can understand how your videos are performing.
What you’ll learn
- How captions, titles and opening hooks can help people engage with your videos
- Different ways to write accompanying text for a video post
- How to encourage relevant conversations and responses
- What to consider when publishing videos across different platforms
- How to choose useful performance metrics based on what the video is supposed to achieve
- How to reuse transcripts and existing material to support your video posts
More views aren’t always the most important outcome. The aim is to help each video do its job, whether that’s reaching new people, demonstrating expertise or encouraging someone to take the next step.
This is a recording of a live masterclass. Some platform features and publishing options may have changed since it was recorded.