ABOUT ME
Well hello there! If we haven’t met, how do you do? If we have, nice to see you again!
I’m Laura, and I help founders and business owners get their vibe on video so they can become the thought leader they’re meant to be!
I do this through 1:1 mentoring, done-for-you video creation, and a group programme and membership.
You can read all about that on My Offers page.
But if you’re here on my About Me page, I’m guessing you’re wondering who this Laura Jane Stack is and what she’s all about.
Well, buckle in – it’s been quite a ride!
Years ago – 8 years to be exact – I left a toxic workplace and started freelancing as a video producer. At the time, I had no clue about running a business or marketing myself, so I started the “old-fashioned” way: I hit the networking events, shook hands, exchanged business cards, and hoped for just enough work to keep things afloat. It worked… Just.
Fast forward 4 years, 2 kids later, and it was becoming impossible to keep up the hustle. I needed a way to stand out and grow my audience without leaving the house. Given my background in video, it seemed obvious… except recording myself? That was a whole different story.
I’d overthink everything, spend hours setting up the “perfect” shot, recording take after take, only to post it and spend days worrying about negative comments. It was exhausting.
But then, I’d see other business owners growing their platforms, engaging their audiences, and building authority with video. I knew I could do the same, if I could just get over the self-doubt.
With only hope keeping me going, I started to get into the swing of creating videos.
What I realised was this: It wasn’t about being “perfect” on camera. It was about finding my vibe – discovering my authentic voice and feeling confident enough to share my ideas. The more I let my personality shine, the better the response from my growing audience.
Then came the breakthrough.
One day, a popular LinkedIn trainer posted something about how using the word “Dildo” could get you banned from LinkedIn. I joked, “What if you use it in a video?” Her response: “You first.”
And that was the spark for my “that” video.
(You can watch it here!)
It was a hit, and it gave me the confidence to keep going, make more videos, and show up in a way that felt more authentic than ever. Oh, and I didn’t get banned!
It’s also how I coined the phrase “Getting your vibe on video.” VIBE, Get it?
That video marked a turning point. It wasn’t just about videos for the sake of it; it was about becoming an authority and building influence in my space by sharing my ideas in my own unique way.
One day soon after, I committed to posting a video every day on LinkedIn for 100 days. The results? I finally saw the effect of the thing that had been right under my nose all along.
I grew my audience, put my engagement on turbo, booked new clients, and most importantly, became a recognised thought leader in my space.
I knew video had the power to transform MY business, but then something even more incredible happened…
When I shared this knowledge with clients, they began seeing similar – if not better, results. They were reported new clients, commissions and collaborations – thanks to the videos they were creating.
That’s when I knew I was onto something.
But I still had work to do. I wanted to make it easier for business owners to implement video in a simple, accessible way – without the stress of “doing it wrong.”
I needed to help them find their vibe, express their ideas confidently, and grow their platforms – without the overwhelm.
