ABOUT ME
Well hello there! If we haven’t met, how do you do? If we have, nice to see you again!
I’m Laura, and I help experts stop hiding behind their words, start speaking them and step into their leading voice era.
I do this through done-for-you video creation, a group programme and membership, and 1:1 coaching.
You can hear more about that on My Offers page.
But if you’re here on my About Me page, I’m guessing you’re wondering who this Laura Jane Stack is and what she’s all about.
Well, buckle in – it’s been quite a ride!
Years ago – 8 years to be exact – I left a toxic workplace and started freelancing as a video producer. At the time, I had no clue about running a business or marketing myself, so I started the “old-fashioned” way: I hit the networking events, shook hands, exchanged business cards, and hoped for just enough work in to keep things afloat. It worked… just.
Fast forward 5 years and 2 kids later, it was impossible to keep up the hustle. I needed a way to market myself without leaving the house. Given my background in video, it seemed obvious… except recording myself? That was a whole different story.
I’d overthink everything, spend hours setting up the “perfect” shot, recording take after take, only to post it and spend the next days worrying about negative comments.
I’d be so exhausting that I’d spend the weeks that followed hiding before I mustered up the energy again.
Meanwhile, I’d see other business owners sharing “not as good” videos, but growing their businesses with, evidently, a lot more success.
The difference: They weren’t focusing on perfection but on just getting their message out there.
So, I followed suit with messy action – and it started to work. I noticed the more of my personality I put into the videos, the better the response.
One day, a popular LinkedIn trainer posted something about how using the word “Dildo” could get you banned from LinkedIn. I joked, “What if you use it in a video?” Her response: “You first.”
And that was the spark for “that” video.
(You can watch it here!)
It was a hit, and it gave me the final push to go all in on my videos. It’s also coined a phrase I use a lot – your video vibe. VIBE, get it?
Oh, and I didn’t get banned!
Next, I committed to posting a video every day on LinkedIn for 100 days. The results? I finally saw the effect of the thing that had been right under my nose all along.
I went from being a virtual nobody to actually having a voice people respected and clients reaching out to work with me.
So I knew video had the power to transform my business, but then something even more incredible happened…
When I shared my knowledge with clients, they began seeing similar – if not better, results. Their audiences were growing and new clients, commissions and collaborations were coming in – all because of video.
That’s when I knew I was definitely onto something.
But I still had work to do. I had previous knowledge of video – most people do not.
If they’re going to use video, they need to do it without the overwhelm.
