Everything a Founder Needs to Understand About Video
Video is one of those things that can get very complicated, very quickly.
Trust me, as someone that’s worked in video for more than a decade, and still wrapping my head around it.
What starts with “I should probably make some videos” soon turns into a seemingly endless list of questions, like:
“What equipment do I need?” “Is it okay to use a script?” “Why do I come across so weird?” And “FFS can I just outsource it all?!”
And there’s no shortage of answers out there.
The problem is that most of them are aimed at content creators, videographers or businesses with completely different objectives to yours.
As a founder, there’s specific things you need to know about videos, and a lot you don’t.
So to make it easier for you (and because I’m kind like that), I’ve brought together everything you need to understand about making videos as a founder.
Get to Grips With Video
Here’s a list of articles and resources that help you wrap your head around videos.
What Video Marketing Actually Means for Founders
Are video marketing and video content the same thing? Where does short-form end and long-form begin? Can I just make one video and call it a day? It’s all here!
A Little Bit of Video Theory for Founders
How do I make my videos look good? Well actually, what even is good? Should I be sitting down or can I do those walk-and-talk ones? Read this page to find out.
The 3 Video Setups You Need to Sort
Is my smartphone good enough to record videos… that video production guy told me “no”? And if I’m at my desk, aren’t I supposed to be recording on my laptop? Get your answers here.
The Personal Video Kit of Laura Jane Stack
“I like your videos” (Oh thanks!) “What do you use?” Have a nosey at the kit and tools I use and recommend, so you know what’s worth buying – and what isn’t.
The 4 Types of Video to Make as a Founder
I’ve made a “3 Tips to” video…is there something else I should be doing? Click to find out the only 4 types of video you need to make as a founder, and why they work.
The 2 Types of Video You See Everywhere But Don’t Need
There’s this person in my network, she makes the funniest videos… Is that really what I should be doing too? Get my thoughts on that topic here (clue is in the title!)
6 Ways to Record Talking Videos
When I try to record a video, my mind goes blank, should I be scripting it? Doesn’t that sound forced? There are six different ways to record a talking video, let’s find the one that works for you!
Develop Your Video Skills
Ready to put that theory into practice? Here’s a collection of recorded workshops, tutorials and masterclasses to help you get better at making videos.
Thinking strategically
Speak With More Personality on Camera
Does your personality disappear the minute you turn on the camera? Discover how people really becoming engaging on camera… It’s not always as natural as it looks!
Stand Out Online With A Signature Video Style
Do you find yourself watching the same people’s videos every time they pop up? It’s not an accident. Find out how to develop your own signature style – without making every recording sesh a huge production.
Get More Views and Engagement on Your Videos
Do you spend ages making videos only for no one to watch them? It might not actually be your videos. Discover the little things you can do before and after posting to give them the best chance of being seen.
Convert Better From Your Videos Using Calls To Action (CTAs)
Watching your views go up but not your leads? You might not be using CTAs. Learn how to use calls to action to encourage viewers to engage, sign up or take the next step.
Getting practical
How to Record Conversations That Make Great Video Content
If you’re having conversations, you’re making content. But we don’t need to see the whole thing! Learn how to turn natural conversations into video content people watch.
How to Talk to Camera Without Scripting
If you’d love to be able to speak on camera more spontaneously, but you can’t seem to without waffling or completely losing your train of thought, you need to learn multi-clip recording.
Writing A Short-form Video Script
If you’ve got a specific outcome in mind for your video, it helps to write a decent script. Watch this tutorial to find out how to get from blank screen to finished script.
Turning LinkedIn Posts into Short-form Video Scripts
If you’ve been writing for LinkedIn, you’ve got the makings of videos. It’s just a case of learning how you take something written for reading and make it into something written for speaking.
How to Edit and Repurpose Zoom Recordings
If you’ve got recordings on Zoom, you’ve got content. But first you need to find the best bits. Discover how to turn existing recordings into short, engaging videos and clips.
How to Edit A Multi-Layer Video
If you’ve ever watched a video and wondered, how do they do that? It’s probably thanks to multi-layer editing. Watch this CapCut demo to learn how to bring different visual elements together.